The ProjecT
As part of ServusTV’s Beweg Dich Schlau project, we were able to create high-quality short content for the event as well as graphically prepared Instagram slides. The Beweg dich Schlau initiative with Felix Neureuther, in which children compete against each other in a competition with exercises and games.
The Production
As part of ServusTV’s annual “Beweg dich Schlau” project, the “Beweg dich Schlau” championship takes place, where children from various clubs demonstrate their dexterity, speed and endurance. This year, we got up close and personal to record the competition exercises and capture them for the social media channels. Our aim was to capture the fascinating performances and enthusiasm of the young participants and use our footage to deliver an inspiring and motivational message about the importance of exercise and sport for the younger generation.
Conclusion
“Beweg Dich schlau” is a wonderful initiative that motivates children to move in a playful way. By combining learning and movement, it is an excellent approach to getting children to enjoy exercise. The initiative not only promotes physical health, but also cognitive development. Through innovative activities and games, children are encouraged to be active and learn at the same time. It’s fantastic to see how this initiative helps children to experience exercise as something positive and enjoyable, which can have a long-term positive impact on their quality of life and relationship with health.
