The Project
On behalf of RedBull, we had the privilege of accompanying the Ski Flying World Championships at Kulm 2024. Over the course of this exciting production, we created various social media content as well as impressive photos. With events of this magnitude, challenges and changes to plans are inevitable. However, our expertise in the field of short-term content enabled us to master these with ease.
About the Production
The original plans were disrupted at short notice due to delays caused by wind and weather. Nevertheless, we ultimately managed to produce all the planned assets and additional content without any problems. The well-coordinated and motivated crew played a key role in ensuring that we were able to cover all aspects and thus meet Redbull’s expectations. The reactions to the content produced were extremely positive and generated an excellent response on social media, especially in the context of the niche sport of ski flying. This makes us feel very positive when we look back on the many challenges such as rain, wind, postponed start times, etc. Last but not least, thanks to our experience in action sports and outdoor activities, we were able to adapt to the athletes and the weather in the best possible way.
We were also able to support the Red Bull team with the photo production. Over two and a half days, unique moments were captured, ranging from the incredible distances of up to 240m to the spectacular airshows of the Red Bull Blanix and the Flying Bulls. Curious to see the results? You can see the pictures on Redbull.com. The emotions of the 20,000 spectators on site were simply indescribable.
Conclusion
It was a great pleasure for us to accompany this multifaceted project from start to finish. We were particularly impressed by the positive atmosphere on site and the incredible distances and speeds of the ski flyers during the event. The Ski Flying World Championships at Kulm 2024 will not only be remembered by us as a professional challenge, but also as an unforgettable event.
