The Brand
Helly Hansen is one of the best-known manufacturers of sportswear in the world. The clothing is worn in the harshest conditions in sailing and in the mountains for summer and winter sports. Helly Hansen is constantly developing itself and its technologies, and our team is allowed to accompany Helly Hansen in this process by means of constantly evolving content production of all kinds.
The challenge
Winter freeride sessions present a number of challenges. First and foremost is the weather, the unpredictability of which can have a major impact on planning. Extreme conditions such as storms, snowfall or even fog can severely reduce visibility and compromise safety. Having the right equipment is crucial and often means carrying a lot of equipment. Cameras, lenses and accessories need to be weatherproof and perform well in extreme conditions. There are also logistical challenges: transporting to remote locations, finding suitable locations and coordinating with athletes or models in wintry conditions. Photographing in the snow also requires special expertise in exposure and white balance to faithfully capture the scenery. Despite these challenges, winter freeriding offers a unique backdrop and the opportunity to create breathtaking images in spectacular surroundings.
Outdoor Content Production
Our approach to product photography covers a broad spectrum from lifestyle shots to exciting action shots. In both summer and winter, we set the products against breathtaking mountain backdrops. Summer lifestyle shots convey the fun and versatility of the products in sun-drenched adventures. Winter action shots show the robustness and performance in demanding conditions. We set the products in motion, whether it be freeriding in snowy landscapes or mountaineering in bright sunshine. Our photography captures emotion, combines it with the authenticity of nature and shows the products in the best light.
Conclusions
The continuous content production results in visuals that reflect the premium quality of the Helly Hansen brand. We are excited about the opportunity to showcase the products in the best light through this creative collaboration. The resulting images reflect our deep appreciation for the brand and highlight its excellence in a powerful way. We are proud to contribute to strengthening the brand’s image and highlighting its outstanding products.
