Die brand
ABS is a pioneer in safety equipment for snow sports enthusiasts and has been making winter sports safer for 35 years.
We are constantly creating social media content for ABS. This includes product photography of all kinds and our speciality – action photography. This collaboration is particularly close to our hearts as we are passionate about freeriding and planning crazy shoots. Whether it’s a shoot during a ski tour or before a wild descent. ABS is our daily companion, we are completely convinced by the products and always look forward to these shoots.
emotions
Our shoots aim to capture emotions that immediately engage the viewer. Each shot is carefully planned to create an experience that captivates the viewer. We strive to tell not just products, but stories – stories that speak to the soul and make you part of the adventure. The aim of our productions is to make the viewer want to be there with us. Shots of skiing in powder snow and sunny days in the mountains have proved particularly effective.
the challenge
The shoot for ABS Avalanche Airbags, which focused on lifestyle and freeride photography, presented special challenges. As well as the difficulties of transporting the equipment, it was important to portray the product authentically in realistic freeride scenarios while meeting safety standards and capturing an exciting point of view.
conclusion
Our passion for outdoor sports makes us the perfect partner for complex productions. Among other things, HFMEDIA stands for adaptation, which means adapting to situations and learning from difficulties in order to provide the best and highest quality service to our clients. Over time we have learnt how best to respond to external influences such as changes in the weather.